Are you talking deflection or total movement, and are you measuring on the centre stand or with the weight on the wheels?
The handbook is not clear, but the chain is at its tightest when the sprockets and swinging arm pivot line up, and the rear has to be loaded for this to occur.
DID suggest 30 mm total movement at the tightest point, which can translate to over 40 ish mm on the centre stand, hence the old advice to have three fingers wide total movement on the stand.
I soak the chain with ATF every 500 km, so that as it flings off it takes the dirt with it - cant see the point of forcing the dirt down into the rings with a brush.
Gear oil works too, but doesn't have the seal conditioners ATF has.
Scottoilers work too, got over 100,000 km out of a chain on a VFR with one, but the expense and work in fitting seems to put most folks off them.